NEW YORK, NY

User Acquisition Director
at SeatGeek

  This job is no longer active.



About the company

SeatGeek

What is SeatGeek?

SeatGeek is a ticket search engine that makes finding tickets to live entertainment a cinch. We search dozens of the biggest ticket sites and present the results all in one place. With Deal Score and our gorgeous interactive maps, users can find the best deal and sit exactly where they want.

What's it like to work at SeatGeek?

By day, we're a group of talented developers, designers, marketers, and businessfolk working together to build something new and different. We represent live event junkies of every kind: diehard sports fans, passionate concert-goers, sophisticated theater enthusiasts, and more. From our lives outside the office and before SeatGeek, we all have interesting stories to tell.

We're a tech startup to the core
Our team is small and agile, and we're keenly focused on building a great user experience.

We stay focused
Red tape, office politics and buzzword-driven development are not allowed.

We're religiously analytical
That's why we built and open-sourced our own A/B testing software.


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About the role

You're organized, inquisitive, and ruthlessly analytical. You relish the direct, observable feedback of DR channels, and thrive with well-defined performance goals. The knobs and levers of digital marketing appeal to your sense of detail and control. Your innate drive is amplified by a hunger to always be ten steps ahead of the competition.

What You'll Be Doing

You’ll lead, grow, and improve SeatGeek’s existing performance marketing team. Your responsibilities will include:

  • Scaling new & existing performance marketing channels while maintaining high, demonstrable ROI
  • Developing and promoting consistent performance goals between channels
  • Overseeing the integrity of our measurement and attribution software stack
  • With our finance team, forecasting and planning paid marketing expenses and responses
  • With our data science team, collaborating on and serving as the primary end user for a sophisticated marketing data warehouse and internal attribution model
  • With our business intelligence team, develop centralized data models, reports, and dashboards for use by channel managers, board members, and everyone in between
  • With our product and retention teams, optimizing landing screens and user flows to maximize activation rates

Skills

You’re no stranger to technical marketing or to the needs & challenges of a fast-growing marketing team and business. You’ve got:

  • Deep domain expertise in digital – and especially mobile – acquisition channels including paid social and search marketing (SEM and SEO)
  • An operational understanding of the marketing team’s contributions to the business P&L, and sound fiscal judgment
  • practical experience with the tools of the trade: ad software (AdWords, Power Editor, etc.), web analytics (Google Analytics, Mixpanel, Amplitude, etc.), mobile attribution (TUNE, Adjust, etc.), and more
  • Perceptive analytical skills and fluent use of spreadsheets, SQL, and BI software (Tableau, Looker, etc.)
  • Both very natural and very deliberate organizational and people skills

Experience

Your career to date has bestowed you with not only tactical expertise in several direct response channels, but also a demonstrated record of leading a team and keeping it aligned internally (consistent goals between channels) as well as externally (sane priorities with respect to broader business initiatives). Your resume probably includes:

  • Minimum 6 years in performance/digital marketing, especially as part of a modern, high-functioning team with some consideration for native mobile app marketing
  • At least a bachelor’s degree, possibly in quant fields like economics, statistics, etc.
  • A foundation of executional marketing roles followed by more recent strategic/leadership roles

Skills

Analytical Skill

SQL

SEO

Digital Marketing

SEM

Google Analytics

Adwords

User Acquisition




  This job is no longer active.